NIKE
NIKE - Abu Dhabi Marathon
The Nike stand was built as a focal point of the Adnoc Abu Dhabi Marathon to stand out from the plethora of activations and activity areas in the event village.
Credit: Designed by PublicisLive for Nike
The Layout
Our engineers performed load calculations to ensure that the dome was safe and durable, as the stand was expected to attract thousands of visitors. The Nike dome was outfitted with a custom treadmill for a treadmill running competition, as well as a health screening checkpoint manned by the Abu Dhabi Health Services Company (SEHA) as part of their Hayat campaign.
The Production
The Nike Dome was designed and built as a dome metal frame with a large RGB LED element at the entrance. Because this was a night event, the agency specifically designed it to be a wow factor.
The build was completed on time despite a tight deadline, and both the agency and the client were pleased with the outcome.
The event was a huge success, attracting thousands of spectators as well as athletes. The Nike Dome, as it was known, was one of the sponsor activities enjoyed, along with other attractions such as live entertainment, family games, and so on.
